LGIM Real Assets (Legal & General) and Eastbourne & District Chamber of Commerce have unveiled more of their plans to bring Sussex shoppers flooding into Eastbourne. While the incredible steel structure of the Eastbourne Arndale extension continues to dominate the skyline, centre owners Legal & General are funding the fabulous animated Christmas light display, Neon Noel. In November, Legal & General proudly unveiled a new banner that will help promote the Christmas spectacular. Andrew Rice, Fund Manager at LGIM Real Assets, said the Neon Noel campaign would help Eastbourne raise its profile over the crucial Christmas period. “The Christmas period is a key time for retailers, so it is vital that Eastbourne promotes itself as a great destination for shoppers looking for variety and entertainment,” Andrew said. “Neon Noel will be a great animation and light show and is sure to bring in new audiences to the town,” he added. “Legal & General is delighted to sponsor this night-time spectacular and play its part in making Eastbourne a great Christmas shopping destination.” The first light, music and laser show takes place over the weekend on December 1st to 3rd, with a second show scheduled for the following weekend (Friday 8th – Sunday 10th). The venue will once again be Eastbourne Town Hall in Grove Road. This will be the third year the dusk spectacular has lit up the December skies and put both residents and visitors firmly in the Christmas spirit. Show organisers, the Eastbourne + District Enterprise Agency Ltd (EDEAL), said the town centre would have a vibrant feel to it. “This year, our Christmas market moves into the heart of the town, starting outside Boots in Terminus Road and at The Enterprise Centre,” Christina Ewbank, chief executive of EDEAL, explained. “There will be 25 wooden chalets housing a wide selection of produce, crafts and unique Christmas gifts,” she said. The market runs from Saturday December 9th – Sunday December 17th. Father Christmas will be in his grotto after 3pm each day of the market, and in residence from 11am during the weekends. There will be a Stagecoach Vintage Bus running between the Town Hall and the Christmas Market. All the money raised through bus fares will be donated to the RNLI. For more information visit www.eastbournechristmas.com