Once a “reluctant entrepreneur,” I now deeply appreciate the lessons I’ve learned from the entrepreneurial journey
I never imagined I would take, and which has made me more resilient, courageous and confident than I would have believed possible.
Having thoroughly loved my corporate career, I genuinely feared swapping the security of employment for the unpredictability of freelance work. However, over time, I’ve grown to love running my own business more, valuing the freedom and flexibility it offers.
My company, Callisto Associates, has evolved over the past 12 years, shifting from a one-person show to a dynamic team of six, and now streamlined to myself and my amazing assistant, supported by a trusted network of multidisciplinary professionals. We work flexibly, offering specialised services when necessary, underscoring our adaptability in the face of change.
My mission is to empower ambitious entrepreneurs and assist them in maximising productivity while maintaining
a healthy work-life balance. I work directly with decision-makers – primarily CEOs – delivering a wide variety
of services which range from managing daily tasks like diary and inbox management, travel and event management,
to more complex responsibilities such as designing and implementing sales and marketing campaigns, or providing ad hoc business consultancy and problem-solving sessions.
During the pandemic I set up and ran a tech business, managing an international team and personally navigated the
terrain of seed funding and crowdfunding campaigns, which has provided me with the ability to offer first-hand insights and strategic advice. Regularly attending board meetings for several clients, I am intimately involved in decision-making processes.
Today, I am truly proud of what I’ve achieved with Callisto. All my clients have come to me through word of mouth (we haven’t had a website since 2015) and I feel genuine pleasure when I see them experiencing the success they seek both at work and in their personal lives.