The perennial question is “who on earth can afford to buy the various supercars that abound in the marketplace?” That is a tough question but one that is not so tough to answer is where do these buyers live? By Motoring Editor, Maarten Hoffmann
Supercar financier JBR Capital has compiled a list of which cars are most popular in which region. This either tells us where the money resides or where the most car crazy petrol heads reside. You decide.
The study reveals the favourite supercars across Britain shows a stark difference across regions, with Aston Martin and McLaren particularly popular among supercars buyers the further north you go.
Though the southern regions of the country favour supercars from Stuttgart and Maranello with Porsche and Ferrari firm favourites among buyers in London and the South East respectively, the mood shifts closer to home once past Yorkshire and the Humber. In the north, buyers are favouring British brands; those in the North West are most likely to purchase a McLaren, with almost one in three of JBR Capital’s clients in the region opting for the legendary British manufacturer, while over a quarter in the North East are choosing an Aston Martin.
The same applies in Scotland, where buyers favoured McLaren over any other brand – including Porsche, Ferrari and Maserati.
In Wales, Ferrari had to make way for its arch rival and Italian stablemate, Lamborghini, with cars from Sant’Agata topping JBR Capital’s vehicle finance charts.
|Region||Most popular supercar brand||Share of most popular brand in the region|
|East of England||Porsche||31.03%|
|North East||Aston Martin||28.57%|
|Yorkshire and the Humber