In April 2023, London Gatwick unveiled its new brand identity and refreshed vision, reflecting its strong ongoing recovery from the pandemic
The new brand also provides a platform for the airport’s next phase of growth which will support significant economic opportunities for the region.
Acknowledging the airport’s proud history, the new, modernised brand is designed to reaffirm and showcase London Gatwick’s position as a major international gateway. It also recognises the airport as part of the broader VINCI Airports network.
The vision – To be the airport for everyone, whatever your journey – focuses on delivering a personalised experience to meet passengers’ individual needs. Underpinning the vision is a strengthened focus and investment on simplifying the journey through the airport by focusing on ease, efficiency and experience. This will allow passengers more time to shop, have a drink, or finish some last-minute work calls or emails.
Accompanying the new brand and vision is an exciting multi-million-pound development programme. This significant programme of investment includes the expansion and refurbishment of departure lounges to create more modern, appealing spaces for passengers, while at the same time considering the airport’s sustainability goals.
It will also focus on accelerating automation in cutting-edge improve-ments across check-in and boarding, as well as enhanced airfield technology. A multi-million-pound upgrade of Gatwick Airport railway station is also on-track for completion later this year.
Jonathan Pollard, Chief Commercial Officer, London Gatwick says, “This is a perfect time for us to launch our new brand and refreshed vision, as we head into our second year of recovery from the global pandemic and look to embark on a very promising chapter of growth.
“We are taking a multi-dimensional approach, combining investment in airport development, along with a new visual identity, to rejuvenate the image of London Gatwick. We expect this will translate to more people choosing to fly from the airport, with even more exciting destinations for passengers.
“Our previous brand served us well for over 10 years, but it’s now the right time to modernise and update our airport. As we look ahead to future growth, our refreshed brand celebrates the past and brings us into the future.”
The new branding can already be seen across many of Gatwick’s digital and social channels, as well as key focal points within the airport. Over the coming months passengers, airport partners and colleagues will see it come to life across the airport.
London Gatwick welcomes new key business route with Lufthansa
Also in April, Lufthansa launched flights to Frankfurt, Germany, linking two of the world’s biggest financial hubs.
The German flag carrier now operates twice daily between London Gatwick and Germany’s financial capital, home of the European Central Bank.
Frankfurt is one of the largest global hubs of passenger and cargo traffic. It is currently the fifth busiest European airport and seventh busiest in the world for international passengers.
The new route therefore also offers fantastic onward connectivity for passengers, including to other key financial hubs such as San Francisco, Los Angeles, Singapore, Beijing and Shanghai, among many other destinations across North and South America, Africa and Asia.
Stewart Wingate, Chief Executive Officer, London Gatwick says, “We are delighted to welcome Lufthansa back to London Gatwick, providing passengers across London and the south-east with a vital connection to Frankfurt.
“The city is not only a hugely important financial hub, but offers excellent onward connectivity and opportunities. It’s also a great place for tourists too, with fantastic museums and architecture.”
Heinrich Lange, Senior Director Sales Northern Europe, Lufthansa Group Airlines says, “Lufthansa is happy to operate to London Gatwick, to connect this major airport with our hub in Frankfurt. We come closer to our customers in the south of London and will ease the access to our global network.”
LONDON GATWICK SUPPORTING SUMMER COMMUNITY EVENTS
London Gatwick is supporting a number of community events across Crawley and the wider region this summer, including as headline sponsor for this year’s Crawley Pride event, taking place on August 19th in Goffs Park.
Gatwick sponsored last year’s Crawley Pride event - with a group of airport employees leading the parade alongside a local dance group – and has now increased its involvement to become the headline sponsor for 2023.
Around 2,300 people attended last year’s Pride, an important event for Crawley and one that supports Gatwick’s commitment to diversity, equality and inclusion.
Gatwick has recently launched an employee network, Gatwick Pride, who will lead airport’s involvement in this year’s Crawley Pride. The network is dedicated to representing and advocating for its LBGTQ+ colleagues and supporting the business’ diversity aims.
The airport also sponsored recent events, including Run Gatwick and the Mid-Sussex Marathon Weekend, supported Crawley’s STEM in the Park – an event aimed at inspiring young people to consider science, technology, engineering and maths subjects and the varied careers available within STEM in a fun and engaging way - and has made a donation to support the Horsham Children’s Parade, taking place in July.